Case Study

PROPNEX SINGAPORE 4K STUDIO

1,700 SQFT, CHROMAKEY SET, 4K, NDI® STUDIO AND PRODUCTION FACILITY.

PropNex is Singapore's largest listed homegrown real estate agency founded in 2000. PropNex is headquartered in Singapore’s HDB HUB and listed on the Singapore stock exchange.

Due to the demand of high quality video content, PropNex decided to convert one of their office spaces into a Video Production Studio and came to Ideal Systems to turn their room into a high quality Corporate Video Production Facility from which they could record and produce high quality video content with streaming capability for high-quality live productions.

For the PropNex studio we based the whole video production architecture on NDI® infrastructure and used a TriCaster® Mini 4K as the heart of the production system. The system supports end-to-end 4K over IP from the cameras through production and secure live streaming up to 4K to PropNex’s viewers.  We fully utilized NDI®5 and the Virtual Studio application within the TriCaster® Mini 4K to dramatically reduce the complexity of the solution architecture to allow for technically complex productions such as featuring multiple video calls with differing resolutions from platforms like Zoom® and Microsoft® Teams in live interviews on the hard-set or in Virtual Space using the Chroma set. For the PropNex studios, we pushed the boundaries of what is possible in native NDI® systems, to the extent that there is zero legacy SDI equipment or cabling used in the entire facility. The Solution includes NDI® native teleprompter and NDI® native studio monitors from Telescript. We also used the Live Story Creator functionality in the TriCaster® in conjunction with the teleprompter which is a revolutionary new approach to production automation using Microsoft Word. Content creators can write a script in Microsoft Word and use Word’s comments to trigger actions on the TriCaster as the presenter reads from the teleprompter.  This is done by simply loading the word document directly into TriCaster and it does the rest, so things like picture in picture, graphics and switching can be fully automated and timed by the script, again making the presenters and production operators job easier.

studio setup for live streaming Singapore

PropNex Studio Control Room

Along with Native NDI BirdDog PTZ cameras and Kiloview NDI converters for the camcorders, all of the feeds from the studio are on standard ethernet cables. The BirdDog cameras also use power over ethernet so there is a dramatic reduction in the number of cables required in the studio because each ethernet cable for the PTZ is effectively a 5-in-1 cable providing power, control, tally, video and audio.

Other major PropNex operational functions that have been condensed into the TriCaster® include the Virtual Sets which allow PropNex unlimited flexibility in terms of the production format and look for different shows.

The collaboration between PropNex and Ideal Systems to design and build PropNex’s new production studios in Singapore offers several significant benefits for PropNex's real estate business.

Here are some of the advantages:

  1. Enhanced Marketing and Branding: The new TV studios equipped with 4K capabilities and advanced broadcast technology allow PropNex to create high-quality, visually appealing video content. This content can be used for property tours, virtual walkthroughs, and promotional videos, enhancing the company's marketing efforts and improving its overall brand image.

  2. Professional Production Quality: The use of cutting-edge NDI technology such as the Tricaster and BirdDog 4K cameras ensures that the video content produced is of professional quality. This professionalism can attract a larger audience, instill trust in potential clients, and set PropNex apart from competitors who may have less sophisticated video marketing strategies.

  3. Immersive Property Presentations: With 4K-capable studios and a chroma-key set, PropNex can create immersive property presentations that allow potential buyers or renters to virtually experience a property as if they were physically present. This can significantly speed up the decision-making process for clients who can explore properties remotely without having to visit them in person.

  4. Cost and Time Efficiency: By using the latest NDI technology, the workflow for producing, editing, and broadcasting content has become more streamlined and efficient. This results in reduced production times and costs, enabling PropNex to create a higher volume of video content without straining its resources.

  5. Expanded Outreach: The high-quality video content created in the new studios can be shared across various digital platforms, including social media, websites, and online listings. This broader outreach can attract a wider audience, including international clients interested in Singaporean properties, leading to increased leads and potential sales.

  6. Personalized Client Engagement: The advanced technology used in the studios, such as NDI, facilitates real-time interactions and live broadcasts. PropNex can use these features to engage with clients in innovative ways, such as hosting live property tours, Q&A sessions, or virtual open houses. This personalized engagement can foster a stronger connection with clients and build trust.

  7. Adaptation to Market Trends: The real estate industry is increasingly relying on digital tools and virtual experiences. By investing in state-of-the-art TV studios, PropNex demonstrates its commitment to staying ahead of market trends and leveraging technology to provide the best possible services to its clients.

  8. Competitive Advantage: In a competitive real estate market, having a dedicated TV studio for content creation sets PropNex apart as an industry leader. The ability to produce high-quality videos in-house gives the company a significant advantage over competitors who may rely on external resources for similar content.

In conclusion, the collaboration with Ideal Systems to design and build advanced TV production studios provides PropNex with the tools to create compelling video content that enhances its marketing efforts, improves client engagement, and reinforces its position as a forward-thinking real estate company in Singapore.