Ideal Systems Delivers AI Enabled Newsroom System and Facility for Collective Newsroom in India.
Ideal Broadcasting India Ltd., a leading broadcast systems integrator, has successfully completed a project to relocate, design and build a state-of-the-art broadcast and newsroom facility for Collective Newsroom at the Max House complex in New Delhi.
This landmark project marks a significant upgrade in the region’s media infrastructure, integrating cutting-edge newsroom technologies, IP-based connectivity, and a converged production environment aligned with global engineering standards.
Integrated Newsroom Backbone: At the core of the installation is the nxtedition integrated newsroom system, powering 90 journalist workstations. This hybrid platform leverages cloud capabilities where most relevant, offering scalability to meet dynamic news agendas.
Designed as a story-centric production tool, nxtedition streamlines planning, scripting, media management, and playout into a unified workflow, enhancing collaboration across television, radio, and digital teams. Automation features reduce repetitive tasks, empowering journalists to focus on creating accurate, engaging, and impactful content.
Studio Complex; The production suite includes two fully equipped broadcast studios engineered for flexibility and efficiency:
Studio 1: A large-format studio with five cameras, BMD ATEM Vision Switcher, and Brio Audio Mixer, deal for live, high-production-value news.
Studio 2: A compact four-camera setup optimized for rapid-turnaround bulletins and digital-first workflows.
Both studios share a centralized control system with integrated monitoring, tally, and intercom infrastructure for concurrent operations.
Radio Facilities : Two independent Radio Control Rooms, powered by DHD Audio Consoles, connect seamlessly to a multi-guest radio studio. These spaces support standalone production or integrated workflows with television and digital teams.
Central Engineering Room (CER): The technical heart of the facility features:
Ross Ultrix Routing Switcher: A compact, format-agnostic platform combining routing, signal processing, switching and monitoring.
Ross OpenGear Signal Processing: A modular system supporting HDR, 12G SDI, and evolving broadcast standards.
RTS Talkback System with OMNEO Dante: Merging legacy intercom reliability with modern digital audio networking.
Disk Archive ALTO: A scalable, energy-efficient solution for long-term media storage.
Unified Dante™ Infrastructure: All studios and control rooms are interconnected via a Dante™ Audio Network, ensuring low-latency routing, high signal integrity, and seamless IP interoperability. This backbone simplifies maintenance and supports future scalability.
Additional Facilities:
Two Craft Editing Suites for advanced post-production
Social Media Control Room for real-time digital publishing and audience engagement
This end-to-end ecosystem enables efficient content creation, editing, and distribution across multiple platforms.
The nxtedition system provided by Ideal Systems India uses AI as part of the workflow rather than as a standalone tool. AI services can be deployed on-premises, in a private environment, and through cloud-based AI providers.
The current AI capabilities in NXTEdition include:
• 𝐒𝐩𝐞𝐞𝐜𝐡 𝐭𝐨 𝐓𝐞𝐱𝐭
Automatic transcription of live and recorded media
Multi-language support
Searchable transcripts linked directly to media assets
• 𝐓𝐫𝐚𝐧𝐬𝐥𝐚𝐭𝐢𝐨𝐧
Automatic translation of transcripts and metadata
Supports multilingual newsroom and archive workflows
• 𝐒𝐮𝐦𝐦𝐚𝐫𝐢𝐬𝐚𝐭𝐢𝐨𝐧
AI-generated summaries of video, audio, and text content
Helps users quickly understand content without viewing the full material
• 𝐌𝐞𝐭𝐚𝐝𝐚𝐭𝐚 𝐄𝐧𝐫𝐢𝐜𝐡𝐦𝐞𝐧𝐭
Automatic extraction of keywords, topics, entities, and contextual metadata
Improves searchability and content discovery
• 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐂𝐥𝐚𝐬𝐬𝐢𝐟𝐢𝐜𝐚𝐭𝐢𝐨𝐧
AI-assisted categorisation and tagging of content
Supports archive management and content organisation
• 𝐎𝐛𝐣𝐞𝐜𝐭 𝐚𝐧𝐝 𝐒𝐜𝐞𝐧𝐞 𝐑𝐞𝐜𝐨𝐠𝐧𝐢𝐭𝐢𝐨𝐧
Identification of people, objects, locations, and visual elements within video
Enables visual search and enhanced metadata generation
• 𝐅𝐚𝐜𝐢𝐚𝐥 𝐑𝐞𝐜𝐨𝐠𝐧𝐢𝐭𝐢𝐨𝐧 (𝐰𝐡𝐞𝐫𝐞 𝐩𝐞𝐫𝐦𝐢𝐭𝐭𝐞𝐝)
Identification of known individuals within media assets
Subject to customer policies and local regulations
• 𝐎𝐂𝐑 (𝐎𝐩𝐭𝐢𝐜𝐚𝐥 𝐂𝐡𝐚𝐫𝐚𝐜𝐭𝐞𝐫 𝐑𝐞𝐜𝐨𝐠𝐧𝐢𝐭𝐢𝐨𝐧)
Extraction of text from graphics, captions, lower thirds, documents, and video frames
Makes previously unsearchable content searchable
• 𝐒𝐞𝐦𝐚𝐧𝐭𝐢𝐜 𝐒𝐞𝐚𝐫𝐜𝐡
Search by meaning and context rather than exact keywords
Allows users to find relevant content even when exact terms are not known
• 𝐀𝐈-𝐚𝐬𝐬𝐢𝐬𝐭𝐞𝐝 𝐖𝐨𝐫𝐤𝐟𝐥𝐨𝐰 𝐀𝐮𝐭𝐨𝐦𝐚𝐭𝐢𝐨𝐧
AI-generated metadata can trigger workflow actions.
Supports automated routing, publishing, clipping, and processing workflows
• 𝐀𝐈 𝐏𝐫𝐨𝐯𝐢𝐝𝐞𝐫 𝐅𝐥𝐞𝐱𝐢𝐛𝐢𝐥𝐢𝐭𝐲
The platform is designed to be AI-provider-agnostic, allowing customers to adopt new models and technologies as they emerge without changing their core workflow infrastructure.
The project won the Asia-Pacific Broadcasting+ Awards (APB+) 2026 in the Digital News Delivery - India category, Collective Newsroom, powered by IDEAL Systems Group.
About Collective Newsroom
Collective Newsroom is an independent media company founded by four of the BBC’s most senior former journalists in India. Launched on 10 April 2024, it produces high-quality, multilingual news content for audiences in India and across the globe.
With a team of more than 250 journalists based in Delhi and several other cities, Collective Newsroom delivers trusted journalism in six Indian languages - Gujarati, Hindi, Marathi, Punjabi, Tamil, and Telugu, as well as English.
As the exclusive content provider for the BBC’s Indian-language digital services and the BBC News India YouTube channel, Collective Newsroom creates news stories, videos, podcasts, and graphics that bring credible and diverse perspectives from across India to global audiences.
About Ideal Broadcasting India Ltd. (IBIL)
IBIL is part of Ideal Systems Group with 14 offices across Asia and the Middle East, Ideal Systems is the region’s largest broadcast and media systems integrator. Ideal Systems India specializes in turnkey solutions for television, radio, and digital media. With over two decades of experience, Ideal India has delivered complex integrations for DAZN, Times Network, TV18, Star Sports and regional broadcasters nationwide. Its expertise spans IP migration, newsroom automation, and post-production engineering.